Lean entrepreneurship, which originated from the concept of "lean manufacturing," represents an entrepreneurial method that generates constant successful innovation. The method advocates enterprise confirmatory studies: First, introduce a minimalist prototype to the market; then modify and adapt the product based on market feedback; finally, adjust business and marketing strategy accordingly. This iterative process is not only necessary to accurately position the product within the needs of the market, but is also the fastest and most cost efficient means to realize profitable innovation.
In the next lecture, we will invite Dr. Weixin Lao to present on Lean Entrepreneurship. By sharing his experiences in early stage investment and the training of young entrepreneurs, he will educate the entrepreneurs on how to quickly make adjustments via constant product testing and consumer feedback. Entrepreneurs can use “Lean Entrepreneurship” thinking to grasp user needs and to find the best market strategy in the shortest time at the lowest cost.
Faculty Biography
Dr. Weixin Lao has over 20 years of working experience in the telecommunications, technology, and media industries. His previous experience includes positions with Bell Labs, Cable & Wireless Innovation, Hong Kong Telecom, and S Venture, an early stage investment company.
Dr. Lao was a Senior Researcher at Harvard Business School’s (HBS) Asia-Pacific Research Center. He teaches regularly on Entrepreneurship and Innovation at the EMBA and MSc level at CUHK. Since 2012, he has been co-teaching Entrepreneurship courses in School of Innovation and Entrepreneurship of PKU, where he is a Visiting Professor.
