Introduction
Chance favors those who are well prepared! Last week, we learnt how to identify business opportunities. Now we turn to investigating these opportunities further and making the most of them. Many people have romanticized and simplified the process of entrepreneurship, reckoning that business success can be achieved as long as one has outstanding expertise, entrepreneurial enthusiasm and a dream to hold onto. However, in practice, one normally feels not emboldened enough to grasp a business opportunity when it really comes, for it takes marketing knowledge to exploit on it.
This week we will invite Prof. Yilan Li, professor of Entrepreneurial Management and Marketing Strategy at Peking University to present a lecture on Marketing and Sales Strategies of Entrepreneurship. Prof. Li will present a marketing strategy trilogy from both a theoretical and practical perspective. There will also be a Q&A session.
Faculty Biography
Prof. Yilan Li, associate professor at Peking University School of Software and Microelectronics, Tsinghua’s student entrepreneurship business mentor.
Prof. Yinlan Li has in the past cooperated with IBM, Disney, Sony, SEGA, CNN, EA and many other famous enterprises. Her current research interests include entrepreneurship and its growth, innovation management, internet business models, IT economics and brand strategies.
Course Number: 19930001 (Undergraduate), 61410203 (Graduate)
Hours: 36
Credits: 2
Availability: Undergraduates and graduates
Time and Location: Section 7 to 9, every Tuesdays, Room207, 2nd Teaching Building
Tel: 62768127
